About Sublime Huts

Sublime Huts, a key affiliate of Denver-based B Wild Investments, LLC, operates as the largest franchisee in the Cheba Hut ecosystem. Following the acquisition of 23 locations across Colorado and Nevada, Sublime holds exclusive development rights across Colorado, Nevada, and Kansas, expanding its footprint under the operational leadership of Vetta Group. Built around a people-first mindset and aggressive market presence, Sublime Huts is driving the next era of growth for one of fast-casual’s most distinctive brand concepts.

What makes Cheba Hut so compelling is its refusal to blend in. The brand stands out in the fast-casual space by pairing craveable toasted subs and munchies with a full-service bar and a counter-culture, high-energy environment. Beyond the unique atmosphere, Cheba Hut boasts fanatical guest loyalty, exceptional store-level economics, and an unmatched legacy culture that makes it a powerhouse concept to scale into new and existing markets.

Sublime Huts Leadership

  • Barry Dubin

    Owner

  • Troy Tracy

    Chief Executive Officer

  • JingJing (JJ) Zhang

    Chief Financial Officer

  • Madeline Stamm

    Director of Operations

  • Sean Murphy

    Vice President of Construction & Facilities

  • Chad Barron

    Controller

  • Josh Raizk

    Director of IT

  • Dylan Soper

    Director of Culture and Support